Milford company advertises the ‘bang’ in its insoles.
When Matt Arciuolo wants to show off his patented athletic insoles, he places it into a shoe, folds the shoe up with his hands and then releases it.
Onlookers can then watch the shoe launch from the ground to the ceiling or even through a basketball hoop as the founder of Milford-based VKTRY Gear proves his product can help athletes run faster and jump higher.
“I knew the product worked,” Arciuolo said. “I think the two very motivating factors are increased performance...