VKTRY Gear in Forbes Magazine, November 2019
VKTRY Performance Insoles Embrace Carbon Fiber For Energy Return - Forbes
If just a touch of carbon fiber can provide benefits for athletes, then VKTRY founder Matt Arciuolo figured engineering a full-length carbon fiber insole had a range of untapped potential. Following nearly a decade of research and development, all sparked by an effort to provide the USA Olympic bobsled team more explosiveness on their starts, Arciuolo patented a carbon fiber footwear insole customizable to provide performance benefits for athletes far beyond the bobsled.
VKTRY, now four years beyond that patent and three years since producing its first commercial insoles, has made inroads in major college and professional sports the country over, gaining backing from LSU’s director of athletic training Jack Marucci, now-retired Lakers trainer Gary Vitti, Red Sox doctor James Creps and a handful of professional athlete endorders.
“Insole inserts are passive devices designed to absorb shock, but they don’t generate energy or return energy to the athlete,” Arciuolo says. “Instead of a passive device, I designed this carbon fiber insole to store energy and return it.”
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